Small and Medium Enterprises in an International Cont Essay

Small and Medium Enterprises in an global Cont - Essay ExampleAfter 2 years, she moved to a refreshed place in the corresponding locality of North Yorkshire where there was a separate place for showcasing the new designs and she had a workshop for stitching. She had engage tailors and bought new machines and had started to produce dresses for various sizes. Now in 2007, Noni has a team of designers working for her for which she is the creative head. She has a tailoring place, where she has a group of tailors to bring her designs into form and shape. The total employee strength had become 75. The development of her crinkle was financed through bank and Noni was able tor repay all of her bank loans within a period of eight years and by 2000 the business was established with steady profits.But recently there is a tranquilize in the business. She had a few competitors in the area like the Jesslyn and the Mctavish families who were also making wedding gowns on with other gents and ladies formal wear. But Nonis designs, price and quality was much appreciated by the residents and in malice of the competition she was able to grow.Analysis of the reasons for recent slump in business showed that it was because of the e- commerce. After the advent of the internet, flock were exposed to a lot of online sources, it was easier for people to defile new and used wedding gowns at precise competitive prices. Though Noni believed that her gowns were of better quality compared to those sold online for the same prices as hers, the preference of people to buy online has increased. Hence, Noni has to devise a strategy to survive this competition from the virtual stores. Until now, Noni was concerned about the tastes and preferences of her immediate connection which was her marketplace. Also she was taking into account only the competition of her neighboring stores. But now anybody from across the human who has the taste to design gowns can start an online business and can steal a customer from Noni. Also, another(prenominal) factor which Noni has to consider is that, because of the advent of the information technology, consumers are flooded with information. People can easily rile to fashion and trends in the major fashion capitals and they are very knowledgeable about the technicalities of making a dress. Hence, the expectation of the consumers has increased a lot. They compare the designs and costs from various shops not only in the neighborhood but also in US or in Europe and they know whether they are acquire a deal or not. Hence, to survive and grow in this kind of an environment is a unfeigned challenge for Noni and her Best Bride.Survival strategyThe strategy Noni thought about is that she wanted to carryout and extensive market research covering her whole neighborhood, but the dependency of the business on her and her financial conditions did not tolerate that. Instead she listed the strengths of Best Bride. These strengths were the factors which made her business grow in the first place. So she wanted to happen out whether she had deviated from the factors which had contributed her growth. The two Ps she was concerned about like most of other SMEs were the Price and Product. It was straight that her business was dependent on her and she was just tackling the everyday problems which had added to her strength in the area of designs and quality of the product.To swindle the competition from virtual stores Noni, thought about the following strategies1. Concentrate on the promotion2. Enter new